Minister of Tourism of Ecuador, Freddy Ehlers, accompanied by Ambassador Galo Chiriboga Zambrano, attended on Wednesday, from the Ecuadorian stand at the official opening of the XXXI edition of the International Tourism Fair (FITUR 2011), officially inaugurated in Madrid by the Queen of Spain.
Ecuador's booth, built entirely from recycled material over an area of \u200b\u200b254 meters square
decorated with 9,000 roses donated by growers in Ecuador, Ecuador's new Love Life Brand became one care center operators and journalists in the world, who visited the stand to find deals and facilities tourism that the country offers.
Ecuador is present in the XXXI edition of FITUR, one of the most important tourism fairs in the world, with twenty tourism businesses including hotels, travel agencies, tour operators, tourism and municipal institutions, together to promote the destination Ecuador , to wholesale operators in Spain and the world present at the fair.
Ecuador Country Brand is promoted also in the Metro stations that go to the Fair and in the catalog and on the level of FITUR 2011, which is available to the tens of thousands of visitors and journalists FITUR attend.
The Pavilion, which is also present the Ministry of Tourism, has been installed in Hall 4 of the exhibition center, for the countries of America and Africa, extending over an area of \u200b\u200b75,000 meters square, with a total participation of 11,000 companies from 166 countries.
During the day, the minister held a series of meetings with tour operators and representatives of specialized media, to whom stressed the importance of the presence of Ecuador on one of the most important world fairs , as FITUR, allowing spread the new image to the country.
Ambassador Chiriboga, in turn, said it is the first time that Ecuador has clear public policies on tourism and close coordination between the portfolio of State with other key stakeholders in the promotion, as are the embassies and trade offices.
also Ehlers Minister met today with executives of Iberia, who reiterated the interest of the English company will soon increase its frequencies on the route between Spain and Ecuador, to what the minister was recognized, suggested that these initiatives also take into account
Ecuadorian companies, and insisted that government policy is to support all efforts to promote inbound tourism, committing both parties to promote coordinated action.
XXXI In this edition of FITUR involved 11,000 companies from 166 countries, which tested their creativity and advertising strategies to strengthen through the promotion and business, the recovery of tourism activity in recent two years was affected as a result of the global economic crisis.
from this Wednesday until next Friday, January 21, the Fair is devoted exclusively to business rounds, contacts and appointments with tourism professionals, while the weekend of 22 and 23 January, FITUR doors will open to all public.
Press Office
ECUADOR EMBASSY IN SPAIN
Velázquez, 114 - 28006 Madrid
915 627 215 - ext. 208
FITUR 2011 in Madrid.
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