The Ecuadorian Minister of Tourism, Freddy Ehlers Zurita, will speak tomorrow, Friday 21 January, at a working meeting to be held in Madrid to present to the consul of Ecuador in Spain, special promotional strategy prepared by his ministry to spread the new destination brand Ecuador Country that carries the message ECUADOR AMA LA VIDA.
The meeting, convened by Ambassador Galo Chiriboga Zambrano, part owners of the six consular rented (not honorary) that Ecuador is in the cities of Madrid, Barcelona, \u200b\u200bMurcia, Valencia, Malaga and Palma de Mallorca, as well as several vice consuls and consular assistants, who will be given promotional material.
The new logo is based on a multicolored image of the sun, with twenty different shades in a downward spiral, and was recently in Ecuador by the President of the Republic, Rafael Correa, and Minister Ehlers, such as symbol of a country that loves life and thus seeks to reflect the strategies of tourism and environmental conservation have been planned in Ecuador.
Ecuador, said Minister of Tourism that opportunity is a small country full of diversity, light, life, color, is many things at once: is the land of sun and Pacha Mama, the land of Darwinian evolution, crafts, of dozens of ancient cultures ... is the country of the Amazon, the snow line, coasts and islands paradise impossible.
The mega is a key feature of Ecuador, as well as its rich history, art and culture, with multiple languages, customs and legends that evoke a colorful sunset. And is this new image that, breaking taboos and conservative rules of graphic design wants to represent the new Country Brand
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